What is Playful Experience Design? Playful Experience Design (PXD) is a creative problem-solving process developped by IDL, aiming at helping product teams align and perform around a common vision: user engagement. PXD can have several forms. However, at IDL we practice it in the form of a three-day workshop. During the workshop, product teams are...Read More

Infinitivity Design Labs has worked on various projects across the globe and has considerable experience in digital transformation and improving design processes. For this reason, we want to share some of our insights.Read More

Usability is a crucial aspect of any interface, whether it’s a website, an application, or any digital product. Improving usability ensures that users can interact with your product easily and efficiently. This guide will walk you through the fundamental principles and practical tips to enhance the usability of your interfaces.Read More

In today’s digital world, engagement is the currency of success. Whether it’s through apps, websites, or online platforms, businesses strive to captivate attention, inspire loyalty, and encourage active participation. Two of the most powerful tools in achieving these goals are Artificial Intelligence (AI) and gamification. Together, they are reshaping how businesses interact with their users...Read More

In the bustling arena of product development, there’s a force often underestimated: User Research. While the allure of innovative technology and market trends can dominate a team’s vision, it’s essential to ground these visions in the realities and needs of the end-user. In this blog post, we’ll explore how user research acts as the linchpin...Read More