Measuring & Redesigning Reality

About Us

E-learning & Game Based Learning

We design educational games for PCs, mobile devices, consoles, AR/VR devices. We also provide e-learning consulting services (audiovisual content, LMS, SCORM, xAPI, trainings).

User Experience & Market Research

We focus on usability, web accessibility and user experience. We provide usability and user experience consulting in order to improve products’ value proposition, usability and accessibility.

AR & VR Experiences

Requirements elicitation, design and implementation of XR experiences for entertainment, industrial and educational contexts. Focus on AR board games.

Game Design & Gamification

Design of several game types and gamification frameworks for several contexts including education, health, HR, entrepreneurship, lifelong learning, cybersecurity and sustainability.

Big Data Analysis

We develop a wide variety of AI algorithms for semantic analysis & biomedical signal analysis, using NLP and Deep Learning techniques. Our algorithms can be used in contexts such as health, multimedia content management, biomedical signal processing, news, AI for education and cybersecurity.

Participation in EU research projects

We participate as partners in national and European research projects, such as Horizon2020 and Erasmus+

We design experiences

based on research

We run tailored approaches to user testing by identifying your teams’ and products’ needs, goals and constraints.

We create intrinsically motivating learning experiences

We consider play an indispensable aspect of any engaging activity.

Big Data Analysis - Machine Learning

We develop a wide variety of AI algorithms for semantic analysis, using NLP and Deep Learning techniques. Our algorithms can be used in contexts such as health, news, AI for education and cybersecurity.

Educational Game Design / Instructional Design

Consisting of veterans in the industry and academia, our team aims at designing intrinsically motivating learning experiences through games, Learning Management Systems, MOOCs and tailored e-learning solutions. Our fields of expertise cover: Educational games Gamification MOOCs LMS Instructional Design standards and norms (LOM, SCORM, IMS-LD, xAPI) Health games Exer-games Augmented & Virtual Reality Platforms we develop for: PC, Mac, Mobile, Interactive tabletops & surfaces, Headmounts, Motion sensor controls, tangible objects

User Experience, Web Accessibility & Usability

We provide Information Architecture and UX Design services. Information Architecture is about helping users achieve the tasks they want by providing them with the necessary amount of information. Information Architecture requires a global perspective of both products and users’ mental models. Our approaches include: UX Strategy, Information Architecture, Content and User Flows, Content Auditing, Dashboard Design, Wireframing, Prototyping, Competitor Analysis, Design of User Journeys, Experience Maps, Storyboards, Preliminary & Ongoing User Research, User Testing, User Interviews, User Analytics, Data Driven Development and reporting to stakeholders. As part of our User Experience Research methodologies, we use: Quantitative surveys Interviews Focus Groups Moderated / Unmoderated user feedback sessions Persona creations Experience Maps, User Journeys Top Task analysis Participatory design sessions Ethnographic studies Diary studies

Crowdsourcing, Image & Sound Analysis

Using our advance ActivePlay platform, professionals can create interactive create interactive storytelling experiences around education and not only. Infinitivity Design Labs also specializes at algorithms and app development for image and sound processing analysis, using a variety of tools, approaches and algorithms.

Corporate Training - Digital Transformation

Are you now discovering Agility, Digital Transformation, Design? Do you want to be trained by the experts in usability? Do you want to have an holistic perspective of setting a UX design process, creating your UX strategy and become more UX sensitive? We offer tailor-made trainings to teams and enterprises. Why join a UX Design & Research training? + Your team will have the same understanding about UX (involving designers, managers, product owners, developers, QA, etc) + Your team will have the opportunity to raise questions to our expert trainers concerning your own design process + Your team will participate in a practical, hands-on session where they will apply the knowledge they received in the training + Your team will be introduced to the latest methodologies, trends and approaches of UX Existing trainings: 1) Introduction to UX Design & Research 2) Advanced issues of UX Design & Research 3) Information Architecture in Practice 4) Research Driven Design 5) Gamification in User Experience 6) Educational Game Design 7) Playful Design & Gamification for Enterprises

Machine learning for IoT and time series analysis

We provide algorithms for various input data coming from IoT and edge computing contexts, covering contexts like health, entertainment, agriculture, energy and education.

Business agility & innovation

We support entrepreneurship and innovation initatives through the application of Agile (Scrum, Kanban, XP, SAFe) frameworks, change management, Design Thinking and Lean Startup.

Participation in Research Projects

Our team consists of EU and national project reviewers, evaluators proposal writers and professionals/researchers that have previously worked in academia an the industry. We are always interested in joining National projects, Erasmus+ projects, Horizon2020, Horizon Europe projects. Our team participates projects relevant to the fields of expertise presented above.


by using UX Research

Our User Experience research experts will help you make more informed decisions, decreasing expenses, times and internal frictions and leading to more efficient and interesting products.


with your users

Our team will facilitate interviews, workshops, focus groups, surveys that will provide a better perspective of what users really want and how


by gamifying your products

Our team will help you put play in the core of your innovation process and the design of your products and services, increating engagement, conversion and retention

They trust us

Explore some of our works

recent works

We are proud member of EducAzur

Innovation, research, design, development

Do you have an idea for a research proposal?

If you have an idea about a research proposal (whether this is a National or a European one, an Erasmus+ or a Horizon2020 one, a small or a big one) and you want to make it more concrete, ask for consulting advice on User Experience, educational gaming, design, development, you can contact our team.

Reliability, consistency, dedication, innovation

Are you looking for partners for a research proposal?

We are always open to new opportunities, joining consortia and supporting innovative ideas that will lead to concrete proposals, products and services in the research fields we are working on. If you are interested in collaborating, please contact our team.

Get updated from us

Our Blog

Who are we?

Meet the team

George Kalmpourtzis

Principal / Founder

George Kalmpourtzis is an award-winning Experience and Games designer, book author and educator

Ifigeneia Tsolaki

Instructional Designer / Storyteller

Ifigeneia has been a creative instructional designer, having worked in several projects, contexts and industries

George Ketsiakidis

Senior UI/UX Designer - Researcher

Coming from both a creative and technical background, George is a senior creative with several years of experience leading high-profile projects

Lazaros Vrysis

R&D Director

Lazaros is a veteran software engineer, having worked on a variety of platforms, frameworks and projects

Christoforos Nalmpantis

Lead Research Scientist

Lead Artificial Intelligence Researcher with a vast portfolio of industry and research projects at a European level.

Fragkiskos Katsimpas

Software Architect / Scrum Master

Fragkiskos is a veteran software engineer with an enormous portfolio of mobile apps and platforms.

Tilemachos Kalmpourtzis

Instructional Designer / Project Manager

Tilemachos is a seasoned Scrum Master, having worked in a variety of projects, both in e-learning, IT and education

Do you want to get in contact?

For any inquiry, we will be happy to assist you!

Contact Us

Infinitivity Design Labs

2 Planet de la Croix, 43150, Laussonne, Haute Loire