Measuring & Redesigning Reality

About Us

User Experience Design, Human-Computer Interaction & Market Research

IDL provides consulting services on User Experience (UX) design & research, usability and web accessibility. IDL is also pioneer in participatory design, creative problem solving and design processes.

E-learning, Corporate Training & Game Based Learning

IDL is a pioneer in Learning & Development. Our activities include employee training, financial education, team building, developer training, customer support training and digital transformation.

Gamification, Customer Engagement & Behavioural Change

IDL is a pioneer in customer engagement through nudges and gamification frameworks for several contexts including education, health, HR, entrepreneurship, lifelong learning, cybersecurity and sustainability.

AI Art Direction, AR/VR Experiences and Worldbuilding

IDL specializes in creative direction through AI-generated media, develops AR/VR & Metaverse experiences and designs narrative spaces.

NLP, Computer Vision & Machine Listening

IDL develops AI algorithms for multimedia semantic analysis, using Machine and Deep Learning techniques. These algorithms can be used in health, acoustics, media content management, signal processing, news, education and cybersecurity.

Participation & writing of EU research projects

IDL participates as SME partner and writes national and European research projects, such as Horizon Europe and Erasmus+.

UX & Product Design and Market Research

Infinitivity Design Labs is a leader in product design and market & user research, offering services across different sectors and domains for various clients across the globe. The studio runs worldwide market & user research studies for competitor analysis, trends identification, megachallenges detection and possesses a unique expertise in designing sustainable solutions for small and large-scale organizations through the use of various methods and tools.

Learning & Development and Instructional Design

Elevate your workforce’s skills and performance through cutting-edge, engaging learning experiences.

  • Learning strategy definition and deployment
  • Strategy workshops facilitation
  • Interactive learning content production
  • Learning Management Systems
  • Financial education & curriculum development

AI-Powered Data Analysis

IDL can help your organization boost productivity and develop services. Our expertise includes:

  • Big Data Analysis
  • Natural Language Processing
  • Computer Vision
  • Machine Listening

Design products that users love

IDL is the creator of the

Playful Experience Design methodology

Playful Experience Design (PXD) is a powerful design process that aims at helping organizations design experiences that are engaging and intrinsically motivating for customers. PXD achieves this by using a diverse set of playful experience mechanics.

We design experiences

based on research

We run tailored approaches to user testing by identifying your teams’ and products’ needs, goals and constraints.

We create intrinsically motivating learning experiences

We consider play an indispensable aspect of any engaging activity.

Gamification, Customer & Citizen Engagement

Infinitivity Design Labs (IDL) puts customer and citizens needs in the center of design processes and has developed a variety of frameworks and tools for their engagement, using gamification, nudges and other behavioral psychology approaches.

User Experience Design, Web Accessibility & Usability

We provide Information Architecture and UX Design services. Information Architecture is about helping users achieve the tasks they want by providing them with the necessary amount of information. Information Architecture requires a global perspective of both products and users’ mental models. Our approaches include: UX Strategy, Information Architecture, Content and User Flows, Content Auditing, Dashboard Design, Wireframing, Prototyping, Competitor Analysis, Design of User Journeys, Experience Maps, Storyboards, Preliminary & Ongoing User Research, User Testing, User Interviews, User Analytics, Data Driven Development and reporting to stakeholders. As part of our User Experience Research methodologies, we use: Quantitative surveys Interviews Focus Groups Moderated / Unmoderated user feedback sessions Persona creations Experience Maps, User Journeys Top Task analysis Participatory design sessions Ethnographic studies Diary studies

Educational Game Design & Instructional Design

IDL consists industry and academia veterans. IDL’s team aims at designing intrinsically motivating learning experiences through games, Learning Management Systems, MOOCs and tailored e-learning solutions. Our fields of expertise cover: Educational games Gamification MOOCs LMS Instructional Design standards and norms (LOM, SCORM, IMS-LD, xAPI) Health games Exer-games Augmented & Virtual Reality Platforms we develop for: PC, Mac, Mobile, Interactive tabletops & surfaces, Headmounts, Motion sensor controls, tangible objects

Audio Signal Processing and Image Analysis

IDL specializes at algorithms and app development for image and sound processing analysis, using a variety of tools, approaches and algorithms.

Corporate Training and Digital Transformation

Are you now discovering Agility, Digital Transformation, Design? Do you want to be trained by the experts in usability? Do you want to have an holistic perspective of setting a UX design process, creating your UX strategy and become more UX sensitive? We offer tailor-made trainings to teams and enterprises. Why join a UX Design & Research training? + Your team will have the same understanding about UX (involving designers, managers, product owners, developers, QA, etc) + Your team will have the opportunity to raise questions to our expert trainers concerning your own design process + Your team will participate in a practical, hands-on session where they will apply the knowledge they received in the training + Your team will be introduced to the latest methodologies, trends and approaches of UX Existing trainings: 1) Introduction to UX Design & Research 2) Advanced issues of UX Design & Research 3) Information Architecture in Practice 4) Research Driven Design 5) Gamification in User Experience 6) Educational Game Design 7) Playful Design & Gamification for Enterprises

Business agility & innovation

We support entrepreneurship and innovation initatives through the application of Agile (Scrum, Kanban, XP, SAFe) frameworks, change management, Design Thinking and Lean Startup.

Published authors on Learning & Gamification

They trust us

A selection of former and ongoing projects

Our projects


with User Research

Our User Experience research experts will help you make more informed decisions, decreasing expenses, times and internal frictions and leading to more efficient and interesting products.


with your users

Our team will facilitate interviews, workshops, focus groups, surveys that will provide a better perspective of what users really want and how


through gamification & nudges

Our team will help you put play in the core of your innovation process and the design of your products and services, increating engagement, conversion and retention

We are proud member of EducAzur

Innovation, research, design, development

Do you have an idea for a research proposal?

If you have an idea about a research proposal (whether this is a National or a European one, an Erasmus+ or a Horizon2020 one, a small or a big one) and you want to make it more concrete, ask for consulting advice on User Experience, educational gaming, design, development, you can contact our team.

Reliability, consistency, dedication, innovation

Are you looking for partners for a research proposal?

We are always open to new opportunities, joining consortia and supporting innovative ideas that will lead to concrete proposals, products and services in the research fields we are working on. If you are interested in collaborating, please contact our team.

Get updated from us

Our Blog

Who are we?

Meet the team

George Kalmpourtzis

Principal / Founder

George Kalmpourtzis is an award-winning Experience and Games designer, book author and educator

Lazaros Vrysis

R&D Director

Lazaros is a veteran software engineer, having worked on a variety of platforms, frameworks and projects

Sophia Spirliadou

Art Director

Sophia is an Art Director with a diverse involvement in interactive storytelling, gaming, comic book design and other arts initiatives

Saint-Clair Lefèvre

R&D Project Manager

Pianist for 15 years and sound engineer, he is interested in the design of serious games for educational purposes and the design of digital educational content.

Anna Podara

R&D Project Manager

Researcher and media trainer, designing and facilitating learning experiences

George Ketsiakidis

Senior UI/UX Designer - Researcher

Coming from both a creative and technical background, George is a senior creative with several years of experience leading high-profile projects

Christoforos Nalmpantis

Lead Research Scientist

Lead Artificial Intelligence Researcher with a vast portfolio of industry and research projects at a European level.

Fragkiskos Katsimpas

Software Architect / Scrum Master

Fragkiskos is a veteran software engineer with an enormous portfolio of mobile apps and platforms.

Lauriane Delys

Game Artist

Lauriane is a 2D & 3D Game Artist

Tilemachos Kalmpourtzis

Instructional Designer / Project Manager

Tilemachos is a seasoned Scrum Master, having worked in a variety of projects, both in e-learning, IT and education

Do you want to get in contact?

For any inquiry, we will be happy to assist you!

Contact Us

Infinitivity Design Labs

2 Planet de la Croix, 43150, Laussonne, Haute Loire