Playful Experience Design

IDL introduces

Design intrinsically motivating experiences by harnessing the power of play

What is Playful Experience Design?

Playful Experience Design (PXD) is a powerful design process that aims at helping organizations design experiences that are engaging and intrinsically motivating for customers. PXD achieves this by using a diverse set of playful experience mechanics.

Increase customer retention

PXD aims at increasing customer retention by creating products and services that better address customers’ needs and motives.

Better conversion rates

PXD aims at increasing customer conversion by creating products and services that better address customers’ needs and motives.

A better learning experience

By harnessing the power of play, organizations can design more engaging, hence meaningful, learning experiences for their learners, users and employees.

A universal design process

PXD is compatible with long-established industry approaches, like Design Thinking, the Double Diamond and Lean UX.

A tool for design and product teams

PXD is a multidisciplinary approach, aiming at bringing transversal visibility, communication and facilitating collaboration across different teams and specializations by braking silos.

An efficient design approach

PXD has been tested over the course of 10 years in a variety of contexts, from startups to large corporations in Europe and North America.

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Discuss your organization's needs with our team of experts.

What are the benefits of PXD?

Increasing platform usability

By designing experiences that are intrinsically motivating, users are more interested in exploring product features, learning how systems work. This leads to more efficient onboarding, as well as an overall platform User Experience.

Designing products & services that users need and love

By applying an iterative creative problem solving methodology, PXD aims at bringing users at the center of the design process. By designing with users’ needs, expectations and motives in mind, design teams can design meaningful products for their users and customers.

A powerful tool for design organizations

PXD aims at encouraging collaboration between experts coming from different backgrounds, like designers, product owners, developers and instructional designers, hence breaking organization silos and unleashing teams’ creativity.

Improving system learnability

By capitalizing upon the benefits of playful experience mechanics, instructional designers can conceive intrinsically motivating learning experiences, based on learners’ needs, expectations and motives.

Train your organization on Playful Experience Design

Design engaging products and services that users love by designing experiences powered by playful mechanics

Master Playful Experience Design and have an impact on your users

A User-Centered mindset for the entire organization

PXD trainings focus on the entire organization by proposing design processes that include different stakeholders, including designers, product managers and developers. The PXD methodology helps different teams and organization departments acquire a common vision around design, as well as break silos and improve productivity.

An international team of training experts

Our PXD trainings are delivered by experts in Playful Experience Design. IDL’s training team consists of experienced professionals all over Europe.

A powerful tool for design organizations

PXD certification

All PXD trainings offer access to the IDL’s PXD practitioner certification, a micro-credential certification.