Align your product strategy with customers' motives, needs and expectations
IDL is continuously refining powerful design processes that aims at helping organizations design experiences that are engaging and intrinsically motivating for customers. These processes achieve this by using a diverse set of mechanisms and approaches, such as gamification, nudges, behavioural psychology and game-based learning.
Increase customer retention
Increasing customer retention by creating products and services that better address customers’ needs and motives.
Better conversion rates
Increasing customer conversion by creating products and services that better address customers’ needs and motives.
A better learning experience
By harnessing the power of play, organizations can design more engaging, hence meaningful, learning experiences for their learners, users and employees.
A universal design process
Methodologies and apporaches that are compatible with long-established industry approaches, like Design Thinking, the Double Diamond and Lean UX.
A tool for design and product teams
A multidisciplinary approach, aiming at bringing transversal visibility, communication and facilitating collaboration across different teams and specializations by braking silos.
An efficient design approach
IDL introduces Playful Experience Design, which has been tested over the course of 10 years in a variety of contexts, from startups to large corporations in Europe and North America.
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Discuss your organization's needs with our team of experts.
By designing experiences that are intrinsically motivating, users are more interested in exploring product features, learning how systems work. This leads to more efficient onboarding, as well as an overall platform User Experience.
Designing products & services that users need and love
By applying an iterative creative problem solving methodology, IDL’s tools bring users at the center of the design process. By designing with users’ needs, expectations and motives in mind, design teams can design meaningful products for their users and customers.
A powerful tool for design organizations
IDL’s Playful Experience Design methodology aims at encouraging collaboration between experts coming from different backgrounds, like designers, product owners, developers and instructional designers, hence breaking organization silos and unleashing teams’ creativity.
Improving system learnability
By capitalizing upon the benefits of playful experience mechanics, instructional designers can conceive intrinsically motivating learning experiences, based on learners’ needs, expectations and motives.
Train your organization on being Customer-Centered
Design engaging products and services that users love by designing experiences
Master Playful Experience Design and have an impact on your users
A User-Centered mindset for the entire organization
Customer Engagement trainings focus on the entire organization by proposing design processes that include different stakeholders, including designers, product managers and developers. IDL’s Playful Experience Design methodology helps different teams and organization departments acquire a common vision around design, as well as break silos and improve productivity.
An international team of training experts
Our Playful Experience Design trainings are delivered by experts in Playful Experience Design. IDL’s training team consists of experienced professionals all over Europe.
A powerful tool for design organizations
Playful Experience Design aims at encouraging collaboration between experts coming from different backgrounds, like designers, product owners, developers and instructional designers, hence breaking organization silos and unleashing teams’ creativity.
PXD certification
All PXD trainings offer access to the IDL’s PXD practitioner certification, a micro-credential certification.
Want to know more?
Discuss your organization's needs with our team of experts.
