The landscape of design is vast and varied, with myriad approaches that aim to guide users toward specific actions. At the heart of this realm lies User Experience (UX) Design, a discipline focused on creating intuitive and delightful digital interactions. But there’s another player in the arena—Choice Architecture—a technique grounded in behavioral science that structures...Read More

The travel industry, from airlines to hotel chains and beyond, is a maze of choices. For travelers, these decisions can sometimes be overwhelming. Thankfully, through the interplay of choice architecture and nudges, the travel sector has found innovative ways to guide travelers, ensuring a more convenient and satisfying journey. Understanding Choice Architecture and Nudges Choice...Read More

The world of design is perpetually evolving. As industries and technologies advance, so does the need for experiences that are not only functional but also engaging and delightful. Playful Experience Design, or PXD, is an innovative approach that aims to address this very need. But what exactly is PXD and how can it enhance the...Read More

In an era where we’re overwhelmed with options, the power of choice is both a boon and a burden. From selecting between savings plans to navigating a labyrinth of loan options, personal banking decisions can be daunting. However, with choice architecture, banks can guide customers towards healthier financial behaviors without limiting their freedom of choice....Read More

Every day, we make a plethora of decisions – from the mundane, like choosing what to wear, to the profound, such as selecting a mortgage plan. While these choices might seem personal and free-willed, the reality is that many of them are influenced by subtle cues in how they are presented to us. Welcome to...Read More

The digital revolution has radically transformed the financial landscape, with FinTech leading the charge in offering groundbreaking solutions to age-old financial challenges. But as the domain becomes more saturated, the challenge shifts from merely providing a digital service to creating genuine and lasting engagement with users. Trust and loyalty, two cornerstones of the traditional banking...Read More

In a landscape saturated with countless products and services vying for attention, how does one truly stand out? The answer lies not just in what you offer, but how you offer it. This is where IDL’s Playful Experience Design (PXD) methodology comes into play, revolutionizing the way organizations engage with their users. What is Playful...Read More

The rise of FinTech has reshaped the landscape of the financial industry, offering users unprecedented access to banking services through their mobile devices. However, with this convenience comes a new challenge: ensuring sustained user engagement. How do you keep users returning to your mobile banking platform and actively engaging with its features? The answer might...Read More

In an age where technology dominates nearly every aspect of our daily life, it’s not surprising to see its significant impact on the financial sector. FinTech platforms, with their digital-first approach, have revolutionized the way we think about banking, investing, and personal finance. But beyond simplifying transactions, a much nobler cause arises: promoting financial literacy...Read More

In today’s dynamic digital ecosystem, the financial technology (FinTech) sector is undergoing rapid transformations. With an ever-increasing array of financial services available at our fingertips, it’s more crucial than ever for FinTech platforms to stand out from the crowd. The secret? A seamless User Experience (UX) and a captivating User Interface (UI). Let’s delve into...Read More