AI-Enabled Skill-Building for Tourism and Hospitality: Bridging the Industry-Academia Divide
Call
ERASMUS-EDU-2025-PI-ALL-INNO
The BIAD project is a forward-looking initiative that builds strategic partnerships between higher education institutions (HEIs), vocational education providers (VETs), industry leaders, Chambers of Commerce, and public institutions. The project aims to establish sustainable, long-term collaborations that strengthen digital literacy, inclusivity, and sustainability in the fast-evolving tourism and hospitality sector. At the core of BIAD’s innovation is an AI-powered skills monitoring system that analyses industry trends in real time, ensuring that education and training programmes remain adaptive and market-relevant. The project pioneers the integration of AI, data analytics, and sustainability principles into curricula, aligning with EU frameworks such as DigComp, EntreComp, and GreenComp to equip professionals with future-proof skills. BIAD adopts a modular and flexible training platform, incorporating stackable micro-credentials, hybrid learning models, gamified experiences, and interactive digital tools. A Europass-compatible certification framework guarantees cross-border recognition of skills, enhancing employability across the EU. The learner-centred design of the project ensures accessibility, particularly for women, gender minorities, and underrepresented groups, thereby promoting equity and diversity in the sector.
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Forma Camera — National public body — Italy
Asociación Nacional de Centros Europeos de Empresas e Innovación Españoles (ANCES) — Non-governmental organisation/association — Spain
OpenCom — Social enterprise — Italy
Antalya Provincial Directorate of Culture and Tourism — Local public body — Turkey
Ankara Yıldırım Beyazıt University — University — Turkey
Le LABA — Cultural Heritage Association — France
Surf Club Keros Monoprosopi Idiotiki Kefalaiouchiki Etaireia — Small and medium sized enterprise — Greece
Ionian University — University — Greece
Infinitivity Design Labs — Small and medium sized enterprise — France
Accreditation Council for Entrepreneurial and Engaged Universities (ACEEU) — Quality Assurance Body — Germany
AKMON SA — Small and medium sized enterprise — Greece
Università degli Studi di Roma La Sapienza — University — Italy
Federación Asturiana de Empresarios (FADE) — Regional Business Federation — Spain
Chambre de Commerce et d’Industrie du Gers — Chamber of Commerce — France
IDL acts as a technical and learning-design partner, with a strong focus on gamification, user experience, interactive learning design and digital learning materials. In WP3, IDL contributes to the innovative and engaging learning strategy, supporting interactivity, learner engagement, motivation and retention. In WP4, IDL contributes expertise in user experience and gamification.