In today’s hyper-competitive market landscape, simply capturing user attention is not enough. Businesses must find innovative ways to keep users engaged and loyal to their products. Enter gamification, a strategy that infuses game-like elements into non-game contexts, offering a promising approach to improve product retention. But how exactly does gamification influence users to stick around?...Read More

The world of design is perpetually evolving. As industries and technologies advance, so does the need for experiences that are not only functional but also engaging and delightful. Playful Experience Design, or PXD, is an innovative approach that aims to address this very need. But what exactly is PXD and how can it enhance the...Read More

In a landscape saturated with countless products and services vying for attention, how does one truly stand out? The answer lies not just in what you offer, but how you offer it. This is where IDL’s Playful Experience Design (PXD) methodology comes into play, revolutionizing the way organizations engage with their users. What is Playful...Read More

The rise of FinTech has reshaped the landscape of the financial industry, offering users unprecedented access to banking services through their mobile devices. However, with this convenience comes a new challenge: ensuring sustained user engagement. How do you keep users returning to your mobile banking platform and actively engaging with its features? The answer might...Read More