What is Playful Experience Design? Playful Experience Design (PXD) is a creative problem-solving process developped by IDL, aiming at helping product teams align and perform around a common vision: user engagement. PXD can have several forms. However, at IDL we practice it in the form of a three-day workshop. During the workshop, product teams are...Read More

The world of design is perpetually evolving. As industries and technologies advance, so does the need for experiences that are not only functional but also engaging and delightful. Playful Experience Design, or PXD, is an innovative approach that aims to address this very need. But what exactly is PXD and how can it enhance the...Read More

In a landscape saturated with countless products and services vying for attention, how does one truly stand out? The answer lies not just in what you offer, but how you offer it. This is where IDL’s Playful Experience Design (PXD) methodology comes into play, revolutionizing the way organizations engage with their users. What is Playful...Read More