The travel industry, from airlines to hotel chains and beyond, is a maze of choices. For travelers, these decisions can sometimes be overwhelming. Thankfully, through the interplay of choice architecture and nudges, the travel sector has found innovative ways to guide travelers, ensuring a more convenient and satisfying journey. Understanding Choice Architecture and Nudges Choice...Read More

Every day, we make a plethora of decisions – from the mundane, like choosing what to wear, to the profound, such as selecting a mortgage plan. While these choices might seem personal and free-willed, the reality is that many of them are influenced by subtle cues in how they are presented to us. Welcome to...Read More