Artificial intelligence (AI) is increasingly capable of complex tasks, there’s a growing risk of losing sight of the human element. it becomes increasingly crucial to ensure that technological advancements are aligned with human needs and values. Participatory design emerges as a powerful tool for fostering human-centered innovation in this context.This collaborative approach to design involves...Read More

What is Playful Experience Design? Playful Experience Design (PXD) is a creative problem-solving process developped by IDL, aiming at helping product teams align and perform around a common vision: user engagement. PXD can have several forms. However, at IDL we practice it in the form of a three-day workshop. During the workshop, product teams are...Read More

The world of design is perpetually evolving. As industries and technologies advance, so does the need for experiences that are not only functional but also engaging and delightful. Playful Experience Design, or PXD, is an innovative approach that aims to address this very need. But what exactly is PXD and how can it enhance the...Read More