The landscape of design is vast and varied, with myriad approaches that aim to guide users toward specific actions. At the heart of this realm lies User Experience (UX) Design, a discipline focused on creating intuitive and delightful digital interactions. But there’s another player in the arena—Choice Architecture—a technique grounded in behavioral science that structures...Read More

Every day, we make a plethora of decisions – from the mundane, like choosing what to wear, to the profound, such as selecting a mortgage plan. While these choices might seem personal and free-willed, the reality is that many of them are influenced by subtle cues in how they are presented to us. Welcome to...Read More