Derived from the broader field of behavioral economics, Choice Architecture refers to the design and presentation of choices in a way that influences decision-making. It’s not about removing choices or coercing people but about structuring them in a way that nudges individuals towards certain decisions. Key tools in choice architecture include framing, default options, and...Read More

The landscape of design is vast and varied, with myriad approaches that aim to guide users toward specific actions. At the heart of this realm lies User Experience (UX) Design, a discipline focused on creating intuitive and delightful digital interactions. But there’s another player in the arena—Choice Architecture—a technique grounded in behavioral science that structures...Read More

In an era where we’re overwhelmed with options, the power of choice is both a boon and a burden. From selecting between savings plans to navigating a labyrinth of loan options, personal banking decisions can be daunting. However, with choice architecture, banks can guide customers towards healthier financial behaviors without limiting their freedom of choice....Read More

Every day, we make a plethora of decisions – from the mundane, like choosing what to wear, to the profound, such as selecting a mortgage plan. While these choices might seem personal and free-willed, the reality is that many of them are influenced by subtle cues in how they are presented to us. Welcome to...Read More